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subject:"Globalisierung"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~type_genre:"Aufsatz in Zeitschrift"
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Globalisierung
International marketing
4
Internationales Marketing
4
Brand management
2
Consumer behaviour
2
Globalization
2
Konsumentenverhalten
2
Markenführung
2
Automotive industry
1
Belief in brand
1
Beziehungsmarketing
1
Brand
1
Brand endorsement
1
Brand image
1
Brand knowledge
1
China
1
Customer experience management
1
Designation of origin
1
Deutschland
1
Einzelhandel
1
Emerging economies
1
German Marketing Science
1
Germany
1
Herkunftsbezeichnung
1
Internal branding
1
International Collaboration
1
International Marketing
1
International Standardization/Adaptation
1
International market entry
1
International retailers
1
Internationaler Markteintritt
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Internationalization
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Kfz-Industrie
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Language Barrier
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Markenartikel
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Markenimage
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Marketing management
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Marketing theory
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Marketingmanagement
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Aufsatz in Zeitschrift
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2
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English
2
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Pennemann, Karin
1
Simon, Hermann
1
Swoboda, Bernhard
1
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
20
Journal of international marketing
19
International marketing review
17
Journal of global marketing
16
Journal of international consumer marketing
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international entrepreneurship
4
Management international review : mir ; journal of international business
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International business review : the official journal of the European International Business Academy
3
International journal of emerging markets
3
Journal of Islamic marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of world business : JWB
3
Marketing theory
3
Baltic journal of management
2
Entrepreneurial business and economics review : EBER
2
European journal of international management : EJIM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business and economics research journal
2
International journal of Chinese culture and management : IJCCM
2
International journal of business and globalisation : IJBG
2
International journal of export marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business strategy
2
Journal of euromarketing
2
Journal of international management
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
Journal of retailing
2
Journal of strategic marketing
2
Journal of teaching in international business
2
Review of international business and strategy
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
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ECONIS (ZBW)
2
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The internationalization of German marketing science
Simon, Hermann
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 5-8
Persistent link: https://www.econbiz.de/10012600947
Saved in:
2
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
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