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subject:"Globalisierung"
~person:"Coulter, Robin A."
~type_genre:"Aufsatz in Zeitschrift"
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Globalisierung
International marketing
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Coulter, Robin A.
Laroche, Michel
8
Manrai, Ajay K.
6
Cleveland, Mark
5
Riefler, Petra
5
Mohammad Falahat
4
Steenkamp, Jan-Benedict E. M.
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Strizhakova, Yuliya
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Swoboda, Bernhard
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Javalgi, Rajshekhar G.
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Gielens, Katrijn
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Hadjimarcou, John
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Journal of international marketing
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Journal of marketing research
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ECONIS (ZBW)
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Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina
;
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
Saved in:
2
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
3
Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Saved in:
4
Branded products as a passport to global citizenship : perspectives from developed and developing countries
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 57-85
Persistent link: https://www.econbiz.de/10003813590
Saved in:
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