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subject:"Governance approach"
~isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
~subject:"Social Web"
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Is it worth sharing? : evaluating the role of content and emotions in viral marketing
Roy, Moumita
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Capturing, analyzing, and managing word-of-mouth in the …
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(pp. 249-277)
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2016
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