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subject:"Großbritannien"
subject:"Innovation management"
~isPartOf:"International marketing review"
~person:"Chaudhuri, Ranjan"
~subject:"Resource-based view"
~subject:"Transnational corporation"
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Großbritannien
Innovation management
Resource-based view
Transnational corporation
Beziehungsmarketing
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Business hybrid offering
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Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
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