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subject:"Großbritannien"
subject:"Innovation management"
~person:"Ennew, Christine T."
~subject:"Theorie"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
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Großbritannien
Innovation management
Theorie
Brand management
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Firmenkundengeschäft
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Ennew, Christine T.
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Cross-cultural and critical perspectives on brands
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A cross-cultural perspective on the role of branding in financial services
Abou Aish, Ehab M.
;
Ennew, Christine T.
;
McKechnie, Sally A.
-
2009
Persistent link: https://www.econbiz.de/10003785628
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