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subject:"Großbritannien"
subject:"Unternehmenswachstum"
~isPartOf:"European journal of marketing : EJM"
~person:"Hutchinson, Karise"
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Großbritannien
Unternehmenswachstum
Beziehungsmarketing
1
CRM
1
Consumer behaviour
1
Einzelhandel
1
KMU
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Loyalty card
1
Loyalty program
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Retail
1
Retail trade
1
SME
1
SMEs
1
United Kingdom
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Hutchinson, Karise
Donnell, Lisa Victoria
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Gilmore, Audrey
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Piercy, Nigel
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Reid, Andrea
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European journal of marketing : EJM
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International journal of retail & distribution management
1
Journal of small business and enterprise development
1
Managerial cognition and strategic management : rethinking internationalization strategies
1
Marketing and retailing working paper series
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The international review of retail, distribution and consumer research
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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