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subject:"Guerilla-Marketing"
~isPartOf:"Competitive intelligence, analysis and strategy : creating organisational agility"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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Guerilla-Marketing
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Competitive intelligence, analysis and strategy : creating organisational agility
Journal of sport management : the official journal of the North American Society of Sport Management
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sports marketing & sponsorship
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Sport management review
2
Sportmanagement : SPM
2
SpringerLink / Bücher
2
Ambush Marketing
1
Business horizons
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Gabler Research
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business research : JBR
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Markenkommunikation und Beziehungsmarketing
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Routledge sports marketing
1
Schriftenreihe Causa Sport
1
Sport zwischen Recht, Wirtschaftlichkeit und Kultur
1
Stand und Perspektiven der Eventforschung
1
Strategies in sports marketing : technologies and emerging trends
1
Volkswirtschaft
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ECONIS (ZBW)
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What drives ambush marketer misidentification?
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010526501
Saved in:
2
Protecting the olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 167-180)
.
2013
Persistent link: https://www.econbiz.de/10009680257
Saved in:
3
Ambush marketing and the right of association : clamping down on references to that big event with all the athletes in a couple of years
Scassa, Teresa
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 354-370
Persistent link: https://www.econbiz.de/10009297064
Saved in:
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