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subject:"Guerilla-Marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Markenführung"
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Guerilla-Marketing
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Sport event
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Sportveranstaltung
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31
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30
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Abdolmaleki, Hossein
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Boronczyk, Felix
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Breuer, Christoph
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Chanavat, Nicolas
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Desbordes, Michel
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International journal of sports marketing & sponsorship
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
European Sport management quarterly : ESMQ
7
International journal of sport management and marketing : IJSMM
6
Journal of business research : JBR
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Journal of business strategy
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of strategic marketing
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Sport management review
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European journal of marketing : EJM
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Innovatives Markenmanagement
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International journal of business and globalisation : IJBG
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International journal of event and festival management
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Tourism management : research, policies, practice
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Ambush Marketing
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Asia Pacific journal of marketing and logistics
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Brand management ; Vol. 4
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Business horizons
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Competitive intelligence, analysis and strategy : creating organisational agility
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Economic, educational, and touristic development in Asia
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Gabler Research
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Gabler Research / Markenkommunikation und Beziehungsmarketing
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of advertising research
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Journal of destination marketing & management
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Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing analytics : JMA
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Journal of marketing management : MM
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Journal of tourism, sustainability and well-being
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Journal of vacation marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
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1
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
2
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
3
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
4
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
5
Event-specific ambush marketing legislation for mega-sporting events : an economics perspective
McKelvey, Steve
;
Longley, Neil
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011531615
Saved in:
6
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
7
The Olympic Equestrian Games : brand collaboration and associations within a destination and a sports event
Fyrberg, Anna
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10003761156
Saved in:
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