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subject:"Guerilla-Marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
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Guerilla-Marketing
Sport event
59
Sportveranstaltung
59
Sportmarketing
31
Sports marketing
31
Sport
30
Sports
30
Consumer behaviour
23
Konsumentenverhalten
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Professional sports
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Profisport
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Sponsoring
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Sponsorship
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Big event
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Großveranstaltung
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Advertising effects
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Netherlands
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Niederlande
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Sport organization
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Sportorganisation
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Football
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China
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Online-Marketing
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Athletes
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Brasilien
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Brazil
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Markenführung
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Sportler
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Wahrnehmung
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Ambush marketing
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Ball game
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Ballsport
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Customer satisfaction
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Burton, Nicholas
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Chanavat, Nicolas
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Desbordes, Michel
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Li, Bo
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Longley, Neil
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Scott, Olan K. M.
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International journal of sports marketing & sponsorship
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
Sportmanagement : SPM
2
SpringerLink / Bücher
2
Ambush Marketing
1
Business horizons
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Gabler Research
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business research : JBR
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Markenkommunikation und Beziehungsmarketing
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Routledge sports marketing
1
Schriftenreihe Causa Sport
1
Sport zwischen Recht, Wirtschaftlichkeit und Kultur
1
Stand und Perspektiven der Eventforschung
1
Strategies in sports marketing : technologies and emerging trends
1
Volkswirtschaft
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Wirtschaftswissenschaftliche Diskussionspapiere
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ECONIS (ZBW)
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Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
2
Event-specific ambush marketing legislation for mega-sporting events : an economics perspective
McKelvey, Steve
;
Longley, Neil
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011531615
Saved in:
3
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
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