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subject:"Guerilla-Marketing"
~isPartOf:"Journal of business research : JBR"
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Guerilla-Marketing
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Journal of business research : JBR
Reutlinger Diskussionsbeiträge zu Marketing und Management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of sports marketing & sponsorship
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Competitive intelligence, analysis and strategy : creating organisational agility
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International journal of advertising : the quarterly review of marketing communications
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
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Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Sport zwischen Recht, Wirtschaftlichkeit und Kultur
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The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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