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subject:"Guerilla-Marketing"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Sport management review"
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Guerilla-Marketing
Sport event
77
Sportveranstaltung
77
Sport
38
Sports
38
Sportmarketing
25
Sports marketing
25
Professional sports
22
Profisport
22
Consumer behaviour
15
Konsumentenverhalten
15
Football
14
Fußball
14
Big event
12
Großveranstaltung
12
Management
12
Sponsoring
11
Sponsorship
11
Organisation
10
Organization
10
Sport policy
10
Sportpolitik
10
Event marketing
8
Event-Marketing
8
Athletes
7
Sportler
7
Ehrenamtliche Arbeit
6
Sport events
6
Stakeholder
6
USA
6
United States
6
Voluntary work
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Ball game
5
Ballsport
5
Beziehungsmarketing
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Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Motivation
5
Relationship marketing
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Dickson, Geoff
1
Ellis, Dana
1
Hartland, Trevor
1
Naylor, Michael
1
Phelps, Sean
1
Scassa, Teresa
1
Séguin, Benoit
1
Williams-Burnett, Nicola
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Journal of strategic marketing
Sport management review
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sports marketing & sponsorship
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sportmanagement : SPM
2
SpringerLink / Bücher
2
Ambush Marketing
1
Business horizons
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Gabler Research
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business research : JBR
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of marketing management : MM
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Markenkommunikation und Beziehungsmarketing
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Routledge sports marketing
1
Schriftenreihe Causa Sport
1
Sport zwischen Recht, Wirtschaftlichkeit und Kultur
1
Stand und Perspektiven der Eventforschung
1
Strategies in sports marketing : technologies and emerging trends
1
Volkswirtschaft
1
Wirtschaftswissenschaftliche Diskussionspapiere
1
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ECONIS (ZBW)
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1
Consumer attitudes towards ambush marketing
Dickson, Geoff
;
Naylor, Michael
;
Phelps, Sean
- In:
Sport management review
18
(
2015
)
2
,
pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
Saved in:
2
Protecting the Olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009510632
Saved in:
3
Framing ambush marketing as a legal issue : an Olympic perspective
Ellis, Dana
;
Scassa, Teresa
;
Séguin, Benoit
- In:
Sport management review
14
(
2011
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009315485
Saved in:
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