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subject:"Guerilla-Marketing"
~person:"Kim, Kihan"
~subject:"Sportökonomik"
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Guerilla-Marketing
Sportökonomik
Sport event
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Sportveranstaltung
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3
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Advertising effects
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Kim, Kihan
Andreff, Wladimir
12
Nufer, Gerd
10
Maennig, Wolfgang
6
Tena, J. D.
6
Forrest, David
5
Pawlowski, Tim
4
Séguin, Benoit
4
Zimbalist, Andrew S.
4
Budzinski, Oliver
3
Buraimo, Babatunde
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Feddersen, Arne
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Depken, Craig A.
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Desbordes, Michel
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Ellis, Dana
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Eschenbach, Florian
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Jang, Hayley
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Kelly, Yvan J.
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International journal of advertising : the review of marketing communications
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
2
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Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan
;
Sung, Hojun
;
Noh, Yeayoung
;
Lee, Kimoon
- In:
Journal of sport management : the official journal of …
36
(
2022
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10013382131
Saved in:
2
Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
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