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subject:"Guerilla-Marketing"
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Sponsoring und Ambushing : eine verhaltenswissenschaftliche Analyse
Pechtl, Hans
;
Niemann, Katrin
-
2009
Persistent link: https://www.econbiz.de/10003867852
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Ambush Marketing bei Sportgroßveranstaltungen
Hutter, Katharina
;
Schwarz, Uta
;
Heide, Nicole
-
2011
Persistent link: https://www.econbiz.de/10009520759
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