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subject:"Handelsmarke"
~isPartOf:"Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb"
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Handelsmarke
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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Journal of retailing and consumer services
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Advertising: media, marketing and consumer demands
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Jahrbuch der Absatz- und Verbrauchsforschung
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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Die Rolle der Discounter im deutschen LEH : Marken und Handelsmarken im Wettbewerb der Vertriebskanäle für Konsumgüter
Twardawa, Wolfgang
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 377-393)
.
2006
Persistent link: https://www.econbiz.de/10003276090
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