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subject:"Herkunftsbezeichnung"
~person:"Cho, Seoung-do"
~subject:"National culture"
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Herkunftsbezeichnung
National culture
Brand image
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Consumer motivation
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Indonesia
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Kaufmotiv
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Lebensstil
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Cho, Seoung-do
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International marketing in rapidly changing environments
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ECONIS (ZBW)
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Wave of home culture and MNC performance : the Korean wave (Hallyu)
Kim, Daekwan
;
Cho, Seoung-do
;
Jung, Gang Ok
- In:
International marketing in rapidly changing environments
,
(pp. 193-216)
.
2013
Persistent link: https://www.econbiz.de/10010204720
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