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subject:"Hospital"
~subject:"Gesundheitsmarkt"
~subject:"Gesundheitstourismus"
~type_genre:"Case study"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Services marketing cases in emerging markets : an asian perspective
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Prince Court Medical Centre (PCMC) : the hospital with a 5-star hotel-like experience and beyond
Mohd-Any, Amrul Asraf
;
Mahdzan, Nurul Shahnaz
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 137-147)
.
2017
Persistent link: https://www.econbiz.de/10011537909
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Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister
Püschel, Ruben
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 501-529)
.
2014
Persistent link: https://www.econbiz.de/10010354024
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