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subject:"Indien"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
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Indien
Brand management
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Cosmetics
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India
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Kosmetik
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Markenführung
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Brand
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Consumer goods
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Consumer goods marketing
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Consumer motivation
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Konsumgüter
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Padma, R.
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Cases on branding strategies and product development : successes and pitfalls
Cases on supply chain and distribution management : issues and principles
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of green economics : IJGE
1
Long range planning : LRP ; international journal of strategic management
1
Market Research and Planning Cell : MRPC
1
Middle East journal of management : MEJM
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Publication on small scale industries
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ECONIS (ZBW)
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A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
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2
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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