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subject:"Indien"
~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
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Indien
Brand loyalty
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Markentreue
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Customer retention
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Beziehungsmarketing
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India
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Sarkar, Abhigyan
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Exploring the rise of fandom in contemporary consumer culture
Asia Pacific journal of marketing and logistics
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advances in marketing, customer relationship, management, and E-services (AMCRMES) book series
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Brand research : [an outcome of the second International Conference on Brand Management]
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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International journal of Indian culture and business management
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International journal of Indian culture and business management : IJICBM
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International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management
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International journal of management & transformation : ... annual edition
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Journal of promotion management : JPM
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Journal of targeting, measurement and analysis for marketing
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Management : journal of contemporary management issues
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Metamorphosis : a journal of management research
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The IUP journal of brand management : IJBRM
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The journal of brand management : an international journal
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ECONIS (ZBW)
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"Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 201-223)
.
2018
Persistent link: https://www.econbiz.de/10011764850
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