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subject:"Informationstechnik"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
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Search: subject_exact:"messwert"
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Informationstechnik
Consumer behaviour
Measurement
16
Messung
16
Konsumentenverhalten
8
USA
4
United States
4
Brand
3
Brand image
3
Emotion
3
Markenartikel
3
Markenimage
3
scale development
3
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2
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2
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Children
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Consumer preferences
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Bao, Jia Yao Esther
1
Bottomley, Paul A.
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1
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1
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1
Hollebeek, Linda D.
1
Jiménez, Fernando R.
1
Johnson, Jennifer Wiggins
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Kasser, Tim
1
Lefkeli, Deniz
1
Maxian, Wendy
1
Menidjel, Choukri
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Nairn, Agnès
1
Nevid, Jeffrey S.
1
Ormrod, Johanne
1
Saenger, Christina
1
Sarstedt, Marko
1
Sprott, David E.
1
Sweeney, Jillian C.
1
Thomas, Veronica L.
1
Toulouse, Elizabeth N.
1
Tulan, Dilan
1
Urbonavicius, Sigitas
1
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1
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Psychology & marketing
Journal of business research : JBR
24
Journal of retailing and consumer services
20
The journal of brand management : an international journal
14
Journal of marketing research : JMR
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of hospitality management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Journal of international consumer marketing
6
Marketing : ZFP ; journal of research and management
6
NBER working paper series
6
The journal of product & brand management
6
European journal of marketing : EJM
5
International journal of consumer studies
5
International journal of market research
5
Journal of business ethics : JOBE
5
NBER Working Paper
5
SpringerLink / Bücher
5
The journal of services marketing
5
Tourism management : research, policies, practice
5
Global business review
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of customer behaviour
4
Journal of targeting, measurement and analysis for marketing
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The service industries journal
4
Total quality management & business excellence
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
FEDS Working Paper
3
Finance and economics discussion series
3
Gabler Edition Wissenschaft
3
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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ECONIS (ZBW)
8
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1
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
2
Being observed in the digital era : conceptualization and scale development of the perception of being observed
Lefkeli, Deniz
;
Tulan, Dilan
;
Gürhan-Canli, Zeynep
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1992-2008
Persistent link: https://www.econbiz.de/10013465138
Saved in:
3
An alternative approach to the measurement of emotional attachment
Jiménez, Fernando R.
;
Voss, Kevin E.
- In:
Psychology & marketing
31
(
2014
)
5
,
pp. 360-370
Persistent link: https://www.econbiz.de/10010362507
Saved in:
4
Brand love is in the heart : physiological responding to advertised brands
Maxian, Wendy
;
Bradley, Samuel D.
;
Wise, Wesley
; …
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 469-478
Persistent link: https://www.econbiz.de/10009775028
Saved in:
5
Consumption-focused self-expression word of mouth : a new scale and its role in consumer research
Saenger, Christina
;
Thomas, Veronica L.
;
Johnson, …
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 959-970
Persistent link: https://www.econbiz.de/10010206848
Saved in:
6
Special issue: Implicit measures of consumer response
Nevid, Jeffrey S.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008902076
Saved in:
7
Measuring childhood materialism: refining and validating Schor's Consumer Involvement Scale
Bottomley, Paul A.
;
Nairn, Agnès
;
Kasser, Tim
; …
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 717-739
Persistent link: https://www.econbiz.de/10003990419
Saved in:
8
Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther
;
Sweeney, Jillian C.
- In:
Psychology & marketing
26
(
2009
)
10
,
pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
Saved in:
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