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subject:"Innovation"
type_genre:"Aufsatz im Buch"
~accessRights:"free"
~person:"Schumann, Jan Hendrik"
~subject:"Consumer behaviour"
~subject:"Ökonomische Ideengeschichte"
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
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Launching radical-disruptive innovations by evening out inferior performance using established technology
Nagel, Christian Siegfried Anton
;
Schumann, Jan Hendrik
- In:
Three Essays on the marketing of innovations : …
,
(pp. 51-87)
.
2017
Persistent link: https://www.econbiz.de/10011741543
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