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subject:"Innovation"
~person:"Beckman, Sara L."
~subject:"Marketing management"
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California management review
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User-centered design roadmapping : anchoring roadmapping in customer value before technology selection
Kim, Euiyoung
;
Simonse, Lianne W. L.
;
Beckman, Sara L.
; …
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10013162782
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2
Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung
;
Beckman, Sara L.
;
Agogino, Alice
- In:
California management review
61
(
2018
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10012175273
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3
Designing the future : strategy, design, and the 4th industrial revolution : an introduction to the special issue
Pitsis, Tyrone S.
;
Beckman, Sara L.
;
Steinert, Martin
; …
- In:
California management review
62
(
2020
)
2
,
pp. 5-11
Persistent link: https://www.econbiz.de/10012214560
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4
To frame or reframe : where might design thinking research go next?
Beckman, Sara L.
- In:
California management review
62
(
2020
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10012214591
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