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subject:"Innovation"
~person:"Micheli, Pietro"
~subject:"Aesthetics"
~subject:"Theory"
~type_genre:"Article in journal"
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Micheli, Pietro
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Journal of the Academy of Marketing Science
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Research technology management : RTM
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ECONIS (ZBW)
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The roles and effectiveness of design in new product development : a study of Irish manufacturers
Roper, Stephen
;
Micheli, Pietro
;
Love, James H.
; …
- In:
Research policy : policy, management and economic …
45
(
2016
)
1
,
pp. 319-329
Persistent link: https://www.econbiz.de/10011597830
Saved in:
2
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
3
Maximizing the value of industrial design in new product development
Goffin, Keith
;
Micheli, Pietro
- In:
Research technology management : RTM
53
(
2010
)
5
,
pp. 29-37
Persistent link: https://www.econbiz.de/10008665026
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