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subject:"Innovation"
~person:"Totzek, Dirk"
~person:"Wu, Geng"
~type_genre:"Collection of articles written by one author"
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
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2017
Persistent link: https://www.econbiz.de/10011737442
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Fostering the development and introduction of new technologies - insights from multiple stakeholder perspectives
Wu, Geng
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2016
Persistent link: https://www.econbiz.de/10011659844
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