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subject:"Innovation adoption"
~person:"Bamoriya, Hemant"
~type_genre:"Article in journal"
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Innovation adoption
Consumer behaviour
2
India
2
Indien
2
Innovationsakzeptanz
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Konsumentenverhalten
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Mobile Business
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Mobile Marketing
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Article in journal
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Bamoriya, Hemant
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Acta Universitatis Danubius / Oeconomica
1
Organizations and markets in emerging economies
1
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ECONIS (ZBW)
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SMS advertising in India : is TAM a robust model for explaining intention?
Bamoriya, Hemant
- In:
Acta Universitatis Danubius / Oeconomica
8
(
2012
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10009776663
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2
SMS advertising in India : is TAM a robust model for explaining intention?
Bamoriya, Hemant
;
Singh, Rajendra
- In:
Organizations and markets in emerging economies
3
(
2012
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10009753428
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