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subject:"Innovation adoption"
~person:"Gupta, Ruchita"
~person:"Pagani, Margherita"
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Innovation adoption
Mobile communications
5
Mobile phone
5
Mobilkommunikation
5
Mobiltelefon
5
Innovation diffusion
4
Innovationsakzeptanz
4
Innovationsdiffusion
4
India
3
Indien
3
Adoption
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Ländlicher Raum
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Mobile Business
2
Mobile Marketing
2
Mobile business
2
Mobile marketing
2
Rural
2
Rural area
2
Branding
1
Consumer acceptance of new marketing platforms
1
Global marketing
1
Internet marketing
1
Mobile Telephony
1
Mobile telephony
1
Multigroup
1
Online-Marketing
1
Wireless communications
1
Youth consumers
1
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English
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Gupta, Ruchita
Pagani, Margherita
Gupta, Apoorv
5
Ponticelli, Jacopo
5
Tesei, Andrea
5
Bamoriya, Hemant
3
Michels, Marius
3
Mußhoff, Oliver
3
Velmurugan, Manivannan Senthil
3
Velmurugan, Masa Sakthi
3
Venkatesh, Viswanath
3
Altpeter, Marco
2
Ameen, Nisreen
2
Basoglu, Nuri
2
Baumüller, Heike
2
Bilgihan, Anil
2
Björkegren, Daniel
2
Bonke, Vanessa
2
Chakraborty, Debarun
2
Daim, Tugrul U.
2
Drennan, Judy
2
Enste, Peter
2
Foo, Pik-Yin
2
Gao, Tao
2
Groß, Michael
2
Jain, Karuna
2
Kaila, Heidi
2
Karjaluoto, Heikki
2
Kim, Jong Seok
2
Kumar, Vikas
2
Kumra, Rajeev
2
Laukkanen, Tommi
2
Liébana-Cabanillas, Francisco
2
Malik, Anjali
2
Merkel, Sebastian
2
Okumus, Bendegul
2
Ozturk, Ahmet Bulent
2
Ramos de Luna, Iviane
2
Rohm, Andrew J.
2
Romanowski, Sascha
2
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Business horizons
1
Decision sciences : DS
1
Journal of business research : JBR
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
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ECONIS (ZBW)
4
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Adoption behavior of rural India for mobile telephony : a multigroup study
Gupta, Ruchita
;
Jain, Karuna
- In:
Telecommunications policy : the international journal …
39
(
2015
)
8
,
pp. 691-704
Persistent link: https://www.econbiz.de/10011497663
Saved in:
2
Adoption of mobile telephony in rural India : an empirical study
Gupta, Ruchita
;
Jain, Karuna
- In:
Decision sciences : DS
45
(
2014
)
2
,
pp. 281-307
Persistent link: https://www.econbiz.de/10010363522
Saved in:
3
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
4
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
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