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subject:"Innovationsmanagement"
~person:"Brusch, Michael"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
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Innovationsmanagement
Konsumentenverhalten
Beziehungsmarketing
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Conjoint analysis
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Measurement
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Brusch, Michael
Reichwald, Ralf
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Belz, Christian
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Birker, Benjamin
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Park, C. Whan
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Entwicklungen in Produktionswissenschaft und Technologieforschung : Festschrift für Professor Dieter Specht
1
Operations research proceedings 2005 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, September 7 - 9, 2005
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ECONIS (ZBW)
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Marktorientierte Produkt- und Technologieentwicklung mittels Quality Function Deployment
Baier, Daniel
;
Brusch, Michael
- In:
Entwicklungen in Produktionswissenschaft und …
,
(pp. 769-788)
.
2009
Persistent link: https://www.econbiz.de/10003943408
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2
Improving the predictive validity of quality function deployment by conjoint analysis: a Monte Carlo comparison
Baier, Daniel
;
Brusch, Michael
- In:
Operations research proceedings 2005 : selected papers …
,
(pp. 619-624)
.
2006
Persistent link: https://www.econbiz.de/10003347799
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