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subject:"Innovationsmanagement"
~subject:"Firm performance"
~type_genre:"Collection of articles written by one author"
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Innovationsmanagement
Firm performance
Beziehungsmarketing
53
Relationship marketing
53
Consumer behaviour
12
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12
Deutschland
7
Germany
7
Theorie
7
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7
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Marketingmanagement
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Online-Marketing
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Customer retention
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Innovation
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USA
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Jäger, Nikolai Alexander
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Nagel, Christian Siegfried Anton
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Schumann, Jan Hendrik
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Totzek, Dirk
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ECONIS (ZBW)
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
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2017
Persistent link: https://www.econbiz.de/10011737442
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The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
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2015
Persistent link: https://www.econbiz.de/10011308711
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