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subject:"Internal branding"
~isPartOf:"Brand culture"
~subject:"Unternehmenskultur"
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Internal branding
Unternehmenskultur
Brand architecture
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Brand management
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Corporate culture
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Balmer, John M. T.
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Brand culture
The journal of brand management : an international journal
14
European journal of marketing : EJM
13
Journal of business research : JBR
9
Corporate communications : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International studies of management and organization
4
The journal of product & brand management
4
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate reputation review : an international journal
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The marketing review
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemplating corporate marketing, identity and communication
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Corporate reputation review
1
Corporate social responsibility and environmental management
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European management journal
1
European management review : the journal of the European Academy of Management
1
Family business review : journal of the Family Firm Institute
1
Foundations of corporate heritage
1
Gabler Research / Unternehmensführung und Marketing
1
Humanomics
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
Journal of general management
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Journal of marketing communications
1
Journal of risk and financial management : JRFM
1
Journal of strategic marketing
1
Manual of international marketing
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Markenmanagement
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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ECONIS (ZBW)
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Corporate brand cultures and communities
Balmer, John M. T.
- In:
Brand culture
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(pp. 34-49)
.
2005
Persistent link: https://www.econbiz.de/10003239240
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