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subject:"International market entry"
type_genre:"Case study"
~person:"Glowik, Mario"
~type_genre:"Aufsatz im Buch"
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International market entry
Auslandsinvestition
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Internationaler Markteintritt
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Glowik, Mario
Shenkar, Oded
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Larimo, Jorma
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Latukha, Marina
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Prahalad, Coimbatore K.
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Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
1
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
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ECONIS (ZBW)
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Internationalization of German firms in the CEE
Glowik, Mario
;
Smyczek, Slawomir
- In:
Proceedings of the 18th Annual Conference on Marketing …
,
(pp. 244-253)
.
2010
Persistent link: https://www.econbiz.de/10009491496
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Doing business in the CEE : a comparative Franco-German study in light of the financial and economic crisis
Glowik, Mario
;
Morace, Christophe
;
Gourvès-Hayward, Alison
- In:
Proceedings of the 17th Annual Conference on Marketing …
,
(pp. 81-95)
.
2009
Persistent link: https://www.econbiz.de/10009499912
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