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subject:"International marketing"
~person:"Douglas, Susan P."
~subject:"Marketing theory"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
Marketing theory
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10
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10
Internationales Marketing
6
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3
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Theorie
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Douglas, Susan P.
Kotler, Philip
25
Keller, Kevin Lane
14
Sheth, Jagdish N.
14
Perreault, William D.
13
Sander, Matthias
13
McCarthy, Edmund Jerome
12
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Homburg, Christian
10
Kleinaltenkamp, Michael
10
Meissner, Hans Günther
10
Cannon, Joseph P.
8
Kuß, Alfred
8
Walker, Orville C.
8
Backhaus, Klaus
7
Hunt, Shelby D.
7
Krohmer, Harley
7
Kumar, V.
7
Tadajewski, Mark
7
Wensley, Robin
7
Boso, Nathaniel
6
Büschken, Joachim
6
Doole, Isobel
6
Gnizy, Itzhak
6
Lowe, Robin
6
Mullins, John W.
6
Voeth, Markus
6
Aghazadeh, Hashem
5
Grönroos, Christian
5
Helm, Roland
5
Helsen, Kristiaan
5
Javalgi, Rajshekhar G.
5
Kotabe, Masaaki
5
Kowalik, Izabela
5
Meffert, Heribert
5
Pilarczyk, Bogna
5
Schramm-Klein, Hanna
5
Shoham, Aviv
5
Swoboda, Bernhard
5
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International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 1
1
Journal of international marketing
1
McGraw-Hill series in marketing
1
The past, present and future of international business & management
1
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ECONIS (ZBW)
6
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1
Convergence and divergence : developing a semiglobal marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
Saved in:
2
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
3
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
4
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
5
Global marketing strategy
Douglas, Susan P.
;
Craig, C. Samuel
-
1995
-
Internat. ed.
Persistent link: https://www.econbiz.de/10000425109
Saved in:
6
Advances in international marketing
Douglas, Susan P.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
Saved in:
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