//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"International marketing"
~person:"Hennig-Thurau, Thorsten"
~subject:"Supplier relationship management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2C marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
International marketing
Supplier relationship management
Consumer goods marketing
3
Konsumgütermarketing
3
Theorie
3
Theory
3
Beziehungsmarketing
2
Consumer behaviour
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Relationship marketing
2
Barter economy
1
Beziehungsmanagement
1
Consumer advice
1
Decision
1
Digital goods
1
Digitale Güter
1
Distribution channel
1
Emotion
1
Entscheidung
1
Film industry
1
Filmwirtschaft
1
Kundenmanagement
1
Lieferantenmanagement
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Sozialkompetenz
1
Tauschwirtschaft
1
Verbrauch
1
Verbraucher
1
Verbraucherberatung
1
Verbraucherverhalten
1
Vertriebsweg
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
Author
All
Hennig-Thurau, Thorsten
Ahlert, Dieter
6
Borchert, Stefan
3
Klein, Benjamin
3
Wright, Joshua D.
3
Bolz, Joachim
2
Bruhn, Manfred
2
Dahm, Markus H.
2
Gierl, Heribert
2
Huff, Lenard C.
2
Krummenerl, Markus
2
Meffert, Heribert
2
Poungias, Evangelos Peter
2
Schröder, Hans-Ulrich
2
Terlutter, Ralf
2
Wesnitzer, Markus
2
Yang, Ziyou
2
Bacher, Matthias Richard
1
Baumgarten, Antje
1
Borchert, Margret
1
Borkar, Shilpa
1
Brambach, Gabriele
1
Bruin, Fred
1
Chen, James
1
Dichtl, Erwin
1
Donzé, Pierre-Yves
1
Ergenzinger, Rudolf
1
Fantapié Altobelli, Claudia
1
Friedrich, Stephan A.
1
Gabrielsson, Hannele
1
Gabrielsson, Mika
1
Gabrielsson, Peter
1
Grablick, Adam
1
Graee, Peter
1
Hammann, Peter
1
Heger, Thomas
1
Helm, Roland
1
Herstatt, Cornelius
1
Hickey, Kim
1
Hinterhuber, Hans H.
1
more ...
less ...
Published in...
All
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Steigert die Vermittlung von Konsum-Kompetenz den Erfolg des Beziehungsmarketing? : Das Beispiel Consumer Electronics
Hennig-Thurau, Thorsten
- In:
Die Unternehmung : Swiss journal of business research …
53
(
1999
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10001373187
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->