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subject:"International marketing"
~person:"Jaffar, A."
~person:"Salsnik, Erika"
~person:"Zhong, Weihe"
~subject:"Transnational corporation"
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International marketing
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Translation
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Multinationales Unternehmen
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Jaffar, A.
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Zhong, Weihe
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Campbell, Piers
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Carter, Nathan T.
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Chinese management studies : CMS
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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ECONIS (ZBW)
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The role of translation in cross-cultural knowledge transfer within a MNE's business networks : a 3D-hierarchical model in China
Zhong, Weihe
;
Chin, Tachia
- In:
Chinese management studies : CMS
9
(
2015
)
4
,
pp. 589-610
Persistent link: https://www.econbiz.de/10011507841
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2
Enterprise web services-enabled translation framework
Serhani, M. A.
;
Jaffar, A.
;
Campbell, Piers
;
Atif, Y.
- In:
Information systems and e-business management : ISeB
9
(
2011
)
4
,
pp. 497-517
Persistent link: https://www.econbiz.de/10009383010
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3
Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
- In:
Discourse, identities and genres in corporate …
,
(pp. 185-208)
.
2010
Persistent link: https://www.econbiz.de/10009013055
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