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subject:"International marketing"
~person:"McColl, Bruce"
~subject:"Internationales Marketing"
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McColl, Bruce
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Journal of advertising research
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Brand growth at Mars Inc. : how the global marketer embraced Ehrenberg's science with creativity
Kennedy, Rachel
;
McColl, Bruce
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 270-276
Persistent link: https://www.econbiz.de/10009618388
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