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subject:"International marketing"
~source:"econis"
~subject:"Institutional change"
~type_genre:"Article in journal"
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Journal of electronic commerce research : JECR
1
Journal of the European Economic Association
1
The journal of brand management : an international journal
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Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
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Book translations as idea flows : the effects of the collapse of communism on the diffusion of knowledge
Abramitzky, Ran
;
Sin, Isabelle
- In:
Journal of the European Economic Association
12
(
2014
)
6
,
pp. 1453-1520
Persistent link: https://www.econbiz.de/10010499693
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2
Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
3
Website localization in the Chinese market
Chao, Mike Chen-Ho
;
Singh, Nitish
;
Hsu, Chin-chun
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10009565323
Saved in:
4
Weltweit die richtige Sprache sprechen
Zschweigert, Silke
- In:
Wissensmanagement : das Magazin für Digitalisierung, …
9
(
2007
)
6
,
pp. 32-33
Persistent link: https://www.econbiz.de/10003570284
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