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subject:"International marketing"
~subject:"Internationales Marketing"
~type_genre:"Fallstudiensammlung"
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International marketing
Internationales Marketing
Marketing management
36
Marketingmanagement
36
Marketing
23
USA
8
United States
8
Deutschland
7
Germany
7
Strategic management
6
Strategisches Management
6
Advertising
4
Produktmanagement
4
Werbung
4
Communication
3
Erfolgsfaktor
3
Fallstudie
3
Kommunikation
3
Product design
3
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3
Theorie
3
Theory
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Absatz
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Absatzpolitik
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Brand
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KMU
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Klein- und Mittelbetrieb
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Markenartikel
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Market entry
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Market research
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Fallstudiensammlung
Article in journal
340
Aufsatz in Zeitschrift
340
Aufsatz im Buch
97
Book section
97
Lehrbuch
58
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46
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41
Graue Literatur
35
Non-commercial literature
35
Collection of articles of several authors
32
Sammelwerk
32
Bibliografie enthalten
31
Bibliography included
31
Aufsatzsammlung
26
Case study
17
Fallstudie
17
Reprint
12
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English
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Kashani, Kamran
1
Keegan, Warren J.
1
Schlegelmilch, Bodo B.
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International marketing series
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ECONIS (ZBW)
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1
Global marketing management : a European perspective
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
-
2001
Persistent link: https://www.econbiz.de/10001506515
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2
Marketing management : an international perspective
Kashani, Kamran
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001425910
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