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subject:"International marketing"
~subject:"Wissenschaftliche Methode"
~type_genre:"Case study"
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International marketing
Wissenschaftliche Methode
International business research
21
Internationale Betriebswirtschaftslehre
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7
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7
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1975-2005
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Zentes, Joachim
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1
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Rethinking the case study in international business and management research
4
Gabler-Lehrbuch
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Critical perspectives on international business
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ECONIS (ZBW)
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Markets, organizations, istitutions and national identity : Pan American Airways, postcoloniality and Latin America
Hartt, Chris
;
Mills, Albert J.
;
Mills, Jean Helms
; …
- In:
Critical perspectives on international business
8
(
2012
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10009507451
Saved in:
2
Digging archaeology : postpositivist theory and archival research in case study development
Mills, Albert J.
;
Mills, Jean Helms
- In:
Rethinking the case study in international business and …
,
(pp. 342-360)
.
2011
Persistent link: https://www.econbiz.de/10009316837
Saved in:
3
Theorizing process through punctuated longitudinal case study research
Soulsby, Anna
;
Clark, Ed
- In:
Rethinking the case study in international business and …
,
(pp. 277-297)
.
2011
Persistent link: https://www.econbiz.de/10009316849
Saved in:
4
Beyond the inductive myth : new approaches to the role of existing theory in case research
Andersen, Poul Houman
;
Kragh, Hanne
- In:
Rethinking the case study in international business and …
,
(pp. 146-167)
.
2011
Persistent link: https://www.econbiz.de/10009316893
Saved in:
5
"There is no alternative" - or is there? : a critical case study approach for international business research
Ahonen, Pasi
;
Tienari, Janne
;
Vaara, Eero
- In:
Rethinking the case study in international business and …
,
(pp. 85-106)
.
2011
Persistent link: https://www.econbiz.de/10009316896
Saved in:
6
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
Zentes, Joachim
(
ed.
)
-
2011
-
4., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014007810
Saved in:
7
Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim
(
contributor
)
-
2004
-
2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10001921393
Saved in:
8
Außenhandel : Marketingstrategien und Managementkonzepte
Zentes, Joachim
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002003536
Saved in:
9
Fallstudien zum internationalen Management : Instructor's manual
Zentes, Joachim
(
contributor
);
Swoboda, Bernhard
(
contributor
)
-
2004
-
2. Aufl.
Persistent link: https://www.econbiz.de/10009009971
Saved in:
10
Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001409266
Saved in:
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