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subject:"International marketing"
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International marketing
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Internationalisierung von Vertrieb und Handel
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Journal of advertising research
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Brand growth at Mars Inc. : how the global marketer embraced Ehrenberg's science with creativity
Kennedy, Rachel
;
McColl, Bruce
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 270-276
Persistent link: https://www.econbiz.de/10009618388
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Öffnung globaler Märkte für Konsumgüter - eine Herausforderung für den Handel
Ergenzinger, Rudolf
;
Krulis-Randa, Jan S.
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 65-81)
.
2004
Persistent link: https://www.econbiz.de/10002106214
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