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subject:"Internationaler Markteintritt"
~isPartOf:"Entrepreneurship in international marketing"
~isPartOf:"Journal of euromarketing"
~subject:"KMU"
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Internationaler Markteintritt
KMU
International marketing
35
Internationales Marketing
35
Brand management
8
Markenführung
8
Brand image
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenimage
7
EU countries
6
EU-Binnenmarkt
6
EU-Staaten
6
Single European market
6
China
5
Multinationales Unternehmen
4
SME
4
Transnational corporation
4
Advertising effects
3
Auslandsinvestition
3
Brand
3
Designation of origin
3
Export sector
3
Exportwirtschaft
3
Foreign investment
3
Herkunftsbezeichnung
3
International market entry
3
Marketing management
3
Marketingmanagement
3
Werbewirkung
3
Advertising
2
Außenwirtschaftsförderung
2
Brasilien
2
Brazil
2
Emerging economies
2
Erfolgsfaktor
2
Europa
2
Europe
2
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2
Globalisierung
2
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7
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Ghauri, Pervez N.
2
Chen, Ivy
1
Cui, Annie Peng
1
Cunha, Reynaldo Dannecker
1
Elg, Ulf
1
Gabrielsson, Mika
1
Herbern, Stig M.
1
Obaidi, Zuhair al-
1
Pegan, Giovanna
1
Rocha, Thelma Valeria
1
Vianelli, Donata
1
Wajda, Theresa A.
1
Walsh, Michael F.
1
Wong, Veronica
1
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Entrepreneurship in international marketing
Journal of euromarketing
International marketing review
24
Journal of business research : JBR
15
International business review : the official journal of the European International Business Academy
14
Journal of global marketing
13
Journal of international marketing
11
European journal of international management : EJIM
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international entrepreneurship
7
The journal of business & industrial marketing
7
Journal of world business : JWB
6
Management international review : mir ; journal of international business
6
Berichte aus der Betriebswirtschaft
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
European journal of marketing : EJM
5
Advances in international marketing
4
Asia Pacific journal of marketing and logistics
4
Europäische Hochschulschriften / 5
4
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
Journal of East-West business
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international management
4
Small business economics : an entrepreneurship journal
4
SpringerLink / Bücher
4
Edward Elgar E-Book Archive
3
International journal of business and globalisation : IJBG
3
International journal of economic perspectives : IJEP
3
International journal of entrepreneurship and small business
3
International journal of export marketing
3
International journal of export marketing : IJExportM
3
International marketing in the fast changing world
3
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
3
Internationalisierung von Vertrieb und Handel
3
Journal of international trade & commerce
3
Journal of small business and enterprise development
3
Journal of small business strategy
3
Journal of strategic marketing
3
Review of international business and strategy
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
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ECONIS (ZBW)
7
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1
Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
Saved in:
2
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
3
Export marketing strategy and performance among micro and small Brazilian enterprises
Cunha, Reynaldo Dannecker
;
Rocha, Thelma Valeria
- In:
Entrepreneurship in international marketing
,
(pp. 129-159)
.
2015
Persistent link: https://www.econbiz.de/10010493032
Saved in:
4
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
5
Sales channel strategies in export marketing of small and medium sized high tech companies
Obaidi, Zuhair al-
;
Gabrielsson, Mika
- In:
Journal of euromarketing
12
(
2002
)
2
,
pp. 5-27
Persistent link: https://www.econbiz.de/10001861821
Saved in:
6
International strategies of NIC firms in Europe
Chen, Ivy
;
Wong, Veronica
- In:
Journal of euromarketing
8
(
1999
)
3
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001485033
Saved in:
7
Export behaviour of smaller Norwegian firms : measuring the effects of state subsidies
Ghauri, Pervez N.
- In:
Journal of euromarketing
3
(
1994
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10001162648
Saved in:
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