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subject:"Internationaler Markteintritt"
~isPartOf:"Journal of euromarketing"
~isPartOf:"Journal of international entrepreneurship"
~subject:"KMU"
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Internationaler Markteintritt
KMU
International marketing
33
Internationales Marketing
33
Brand management
7
Consumer behaviour
7
International market entry
7
Konsumentenverhalten
7
Markenführung
7
Multinationales Unternehmen
7
SME
7
Transnational corporation
7
EU countries
6
EU-Binnenmarkt
6
EU-Staaten
6
Globalisierung
6
Globalization
6
Single European market
6
Brand image
5
Firm performance
5
Markenimage
5
Unternehmenserfolg
5
Welt
4
World
4
Advertising effects
3
Auslandsinvestition
3
Brand
3
Business start-up
3
Foreign investment
3
International performance
3
Marketing management
3
Marketingmanagement
3
Unternehmensgründung
3
Werbewirkung
3
Advertising
2
Außenwirtschaftsförderung
2
China
2
Cultural identity
2
Designation of origin
2
Emerging economies
2
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English
11
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Baker, William E.
1
Bianchi, Costanza
1
Chen, Ivy
1
Etemad, Hamid
1
Evers, Natasha
1
Gabrielsson, Mika
1
Ghauri, Pervez N.
1
Glavas, Charmaine
1
Gliga, Gabriela
1
Grinstein, Amir
1
Herbern, Stig M.
1
Jones, Marian V.
1
Kuivalainen, Olli
1
Lee, Yan Yin
1
Mathews, Shane
1
Moen, Øystein
1
Mohammad Falahat
1
Mostafa, Rasha H.A.
1
Noor Azlin Ismail
1
Obaidi, Zuhair al-
1
Pegan, Giovanna
1
Perin, Marcelo Gattermann
1
Rialp Criado, Alex
1
Vianelli, Donata
1
Wheeler, Colin
1
Wong, Veronica
1
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Journal of euromarketing
Journal of international entrepreneurship
International marketing review
24
Journal of business research : JBR
15
International business review : the official journal of the European International Business Academy
14
Journal of global marketing
13
Journal of international marketing
11
European journal of international management : EJIM
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of business & industrial marketing
7
Journal of world business : JWB
6
Management international review : mir ; journal of international business
6
Berichte aus der Betriebswirtschaft
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
European journal of marketing : EJM
5
Advances in international marketing
4
Asia Pacific journal of marketing and logistics
4
Europäische Hochschulschriften / 5
4
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
Journal of East-West business
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international management
4
Small business economics : an entrepreneurship journal
4
SpringerLink / Bücher
4
Edward Elgar E-Book Archive
3
Entrepreneurship in international marketing
3
International journal of business and globalisation : IJBG
3
International journal of economic perspectives : IJEP
3
International journal of entrepreneurship and small business
3
International journal of export marketing
3
International journal of export marketing : IJExportM
3
International marketing in the fast changing world
3
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
3
Internationalisierung von Vertrieb und Handel
3
Journal of international trade & commerce
3
Journal of small business and enterprise development
3
Journal of small business strategy
3
Journal of strategic marketing
3
Review of international business and strategy
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
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ECONIS (ZBW)
11
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Date (oldest first)
1
Are born global firms really a "new breed" of exporters? : empirical evidence from an emerging market
Moen, Øystein
;
Mohammad Falahat
;
Lee, Yan Yin
- In:
Journal of international entrepreneurship
20
(
2022
)
1
,
pp. 157-193
Persistent link: https://www.econbiz.de/10013190639
Saved in:
2
The evolving international entrepreneurship orientations and international entrepreneurship capital in the rapidly changing and digitizing international environments
Etemad, Hamid
- In:
Journal of international entrepreneurship
20
(
2022
)
3
,
pp. 345-374
Persistent link: https://www.econbiz.de/10013443893
Saved in:
3
The impact of entrepreneurial orientation on foreign market entry : the roles of marketing program adaptation, cultural distance, and unanticipated events
Baker, William E.
;
Grinstein, Amir
;
Perin, Marcelo …
- In:
Journal of international entrepreneurship
18
(
2020
)
1
,
pp. 63-91
Persistent link: https://www.econbiz.de/10012228412
Saved in:
4
Special issue: looking inside born globals and international new ventures : strategic orientations for international growth
Evers, Natasha
(
ed.
);
Gliga, Gabriela
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012227234
Saved in:
5
International opportunity recognition as a critical component for leveraging Internet capabilities and international market performance
Glavas, Charmaine
;
Mathews, Shane
;
Bianchi, Costanza
- In:
Journal of international entrepreneurship
15
(
2017
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10011806367
Saved in:
6
The effect of internal capabilities and external environment on small- and medium-sized enterprises' international performance and the role of the foreign market scope: the case of...
Noor Azlin Ismail
;
Kuivalainen, Olli
- In:
Journal of international entrepreneurship
13
(
2015
)
4
,
pp. 418-451
Persistent link: https://www.econbiz.de/10011540409
Saved in:
7
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
8
Entrepreneurial orientation, commitment to the internet and export performance in small and medium sized exporting firms
Mostafa, Rasha H.A.
;
Wheeler, Colin
;
Jones, Marian V.
- In:
Journal of international entrepreneurship
3
(
2006
)
4
,
pp. 291-302
Persistent link: https://www.econbiz.de/10003731303
Saved in:
9
Sales channel strategies in export marketing of small and medium sized high tech companies
Obaidi, Zuhair al-
;
Gabrielsson, Mika
- In:
Journal of euromarketing
12
(
2002
)
2
,
pp. 5-27
Persistent link: https://www.econbiz.de/10001861821
Saved in:
10
International strategies of NIC firms in Europe
Chen, Ivy
;
Wong, Veronica
- In:
Journal of euromarketing
8
(
1999
)
3
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001485033
Saved in:
1
2
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