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subject:"Internationaler Markteintritt"
~isPartOf:"Journal of euromarketing"
~person:"Pegan, Giovanna"
~subject:"KMU"
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Internationaler Markteintritt
KMU
"made in Italy"
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Brand
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Brand image
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Brand management
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China
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Designation of origin
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Herkunftsbezeichnung
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International marketing
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Internationales Marketing
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Italien
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Italy
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Markenführung
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Markenimage
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Rules of origin
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SME
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U. S.
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Ursprungsregeln
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country of origin
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small and medium-sized enterprise (SME)
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Pegan, Giovanna
Chen, Ivy
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Gabrielsson, Mika
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Ghauri, Pervez N.
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Herbern, Stig M.
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Obaidi, Zuhair al-
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Vianelli, Donata
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Wong, Veronica
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"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
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