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subject:"Internationaler Markteintritt"
~isPartOf:"Journal of euromarketing"
~subject:"Brand"
~subject:"KMU"
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Search: subject_exact:"International marketing"
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Internationaler Markteintritt
Brand
KMU
International marketing
26
Internationales Marketing
26
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
EU countries
6
EU-Binnenmarkt
6
EU-Staaten
6
Single European market
6
Brand image
5
Markenimage
5
Advertising effects
3
Auslandsinvestition
3
Foreign investment
3
Multinationales Unternehmen
3
SME
3
Transnational corporation
3
Werbewirkung
3
Advertising
2
Außenwirtschaftsförderung
2
China
2
Designation of origin
2
Europa
2
Europe
2
Globalisierung
2
Globalization
2
Herkunftsbezeichnung
2
Hong Kong
2
Hongkong
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Rules of origin
2
Trade promotion
2
Turkey
2
Türkei
2
Ursprungsregeln
2
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5
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5
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English
6
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Chen, Ivy
1
Gabrielsson, Mika
1
Ghauri, Pervez N.
1
Gisbergen, Marnix S. van
1
Herbern, Stig M.
1
Ketelaar, Paul E.
1
Linssen, Lisbeth
1
Maesen, Stijn
1
Obaidi, Zuhair al-
1
Panibratov, Andrej Ju.
1
Pegan, Giovanna
1
Vianelli, Donata
1
Wong, Veronica
1
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Published in...
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Journal of euromarketing
International marketing review
29
Journal of business research : JBR
22
Journal of international marketing
20
Journal of global marketing
17
International business review : the official journal of the European International Business Academy
15
European journal of international management : EJIM
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of brand management : an international journal
9
European journal of marketing : EJM
8
Handbook of research in international marketing
7
Journal of international entrepreneurship
7
The journal of business & industrial marketing
7
Europäische Hochschulschriften / 5
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of world business : JWB
6
Management international review : mir ; journal of international business
6
Asia Pacific journal of marketing and logistics
5
Berichte aus der Betriebswirtschaft
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
5
International marketing in the fast changing world
5
Journal of East-West business
5
Journal of strategic marketing
5
Advances in international marketing
4
International journal of business and globalisation : IJBG
4
Journal of Islamic marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international management
4
Small business economics : an entrepreneurship journal
4
SpringerLink / Bücher
4
Thunderbird international business review
4
Edward Elgar E-Book Archive
3
Entrepreneurship in international marketing
3
European research studies
3
IMADI.net-Projektbericht
3
International journal of business excellence
3
International journal of economic perspectives : IJEP
3
International journal of entrepreneurship and small business
3
International journal of export marketing
3
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ECONIS (ZBW)
6
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1
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
2
Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
Saved in:
3
The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities
Ketelaar, Paul E.
;
Maesen, Stijn
;
Linssen, Lisbeth
; …
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 5-23
Persistent link: https://www.econbiz.de/10010127921
Saved in:
4
Sales channel strategies in export marketing of small and medium sized high tech companies
Obaidi, Zuhair al-
;
Gabrielsson, Mika
- In:
Journal of euromarketing
12
(
2002
)
2
,
pp. 5-27
Persistent link: https://www.econbiz.de/10001861821
Saved in:
5
International strategies of NIC firms in Europe
Chen, Ivy
;
Wong, Veronica
- In:
Journal of euromarketing
8
(
1999
)
3
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001485033
Saved in:
6
Export behaviour of smaller Norwegian firms : measuring the effects of state subsidies
Ghauri, Pervez N.
- In:
Journal of euromarketing
3
(
1994
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10001162648
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