//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internationaler Markteintritt"
~isPartOf:"Journal of euromarketing"
~subject:"Brand image"
~subject:"KMU"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internationaler Markteintritt
Brand image
KMU
International marketing
26
Internationales Marketing
26
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
EU countries
6
EU-Binnenmarkt
6
EU-Staaten
6
Single European market
6
Markenimage
5
Advertising effects
3
Auslandsinvestition
3
Brand
3
Foreign investment
3
Multinationales Unternehmen
3
SME
3
Transnational corporation
3
Werbewirkung
3
Advertising
2
Außenwirtschaftsförderung
2
China
2
Designation of origin
2
Europa
2
Europe
2
Globalisierung
2
Globalization
2
Herkunftsbezeichnung
2
Hong Kong
2
Hongkong
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Rules of origin
2
Trade promotion
2
Turkey
2
Türkei
2
Ursprungsregeln
2
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
8
Author
All
Akinci, Serkan
1
Aksoy, Safak
1
Atilgan, Eda
1
Chen, Ivy
1
Cleff, Thomas
1
Gabrielsson, Mika
1
Ghauri, Pervez N.
1
Gisbergen, Marnix S. van
1
Herbern, Stig M.
1
Kaynak, Erdener
1
Ketelaar, Paul E.
1
Linssen, Lisbeth
1
Maesen, Stijn
1
Martinez, César Javier Sepúlveda
1
Obaidi, Zuhair al-
1
Pegan, Giovanna
1
Solberg, Carl Arthur
1
Vianelli, Donata
1
Walter, Nadine
1
Wong, Veronica
1
more ...
less ...
Published in...
All
Journal of euromarketing
International marketing review
46
Journal of business research : JBR
27
Journal of international marketing
27
Journal of global marketing
24
The journal of brand management : an international journal
17
International business review : the official journal of the European International Business Academy
16
Journal of international consumer marketing
11
Asia Pacific journal of marketing and logistics
10
European journal of international management : EJIM
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
9
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Journal of international entrepreneurship
7
Journal of strategic marketing
6
Journal of world business : JWB
6
Management international review : mir ; journal of international business
6
SpringerLink / Bücher
6
Advances in international marketing
5
Berichte aus der Betriebswirtschaft
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
International marketing in the fast changing world
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Entrepreneurship in international marketing
4
Europäische Hochschulschriften / 5
4
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
Innovatives Markenmanagement
4
International journal of business and globalisation : IJBG
4
International journal of export marketing : IJExportM
4
International journal of management and economics
4
Journal for global business advancement : JGBA
4
Journal of East-West business
4
Journal of Islamic marketing
4
Journal of international management
4
Journal of international trade & commerce
4
Journal of marketing management : MM
4
Journal of retailing and consumer services
4
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
2
International branding : a framework for classification and analysis
Solberg, Carl Arthur
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 5-21
Persistent link: https://www.econbiz.de/10010504731
Saved in:
3
The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities
Ketelaar, Paul E.
;
Maesen, Stijn
;
Linssen, Lisbeth
; …
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 5-23
Persistent link: https://www.econbiz.de/10010127921
Saved in:
4
How global are global brands? : an empirical brand awareness and image analysis
Cleff, Thomas
;
Martinez, César Javier Sepúlveda
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009549045
Saved in:
5
Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda
;
Akinci, Serkan
;
Aksoy, Safak
;
Kaynak, Erdener
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
Saved in:
6
Sales channel strategies in export marketing of small and medium sized high tech companies
Obaidi, Zuhair al-
;
Gabrielsson, Mika
- In:
Journal of euromarketing
12
(
2002
)
2
,
pp. 5-27
Persistent link: https://www.econbiz.de/10001861821
Saved in:
7
International strategies of NIC firms in Europe
Chen, Ivy
;
Wong, Veronica
- In:
Journal of euromarketing
8
(
1999
)
3
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001485033
Saved in:
8
Export behaviour of smaller Norwegian firms : measuring the effects of state subsidies
Ghauri, Pervez N.
- In:
Journal of euromarketing
3
(
1994
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10001162648
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->