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subject:"Internationaler Wettbewerb"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Welt"
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Internationaler Wettbewerb
Welt
International marketing
22
Internationales Marketing
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Brand management
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Markenführung
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Marketing management
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Marketingmanagement
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Multinationales Unternehmen
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Brand equity
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China
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2008
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Dekimpe, Marnik G.
2
Balabanis, George
1
Gielens, Katrijn
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Mukherjee, Anirban
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Sharma, Amalesh
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Siamagka, Nikoletta Theofania
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Tuli, Kapil
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
23
International marketing review
21
Journal of business research : JBR
18
Journal of international marketing
17
SpringerLink / Bücher
9
Europäische Hochschulschriften / 5
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Handbook of research in international marketing
5
International marketing ; Vol. 2
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
The SAGE handbook of international marketing
5
Best practices in international marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international consumer marketing
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Cross-cultural and critical perspectives on brands
3
European journal of international management : EJIM
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Internationalisierung von Vertrieb und Handel
3
Journal of euromarketing
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Journal of international food & agribusiness marketing : JIFAM
3
Management for Professionals
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
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NRI quarterly
3
New world marketing
3
Research in consumer behavior
3
Springer eBook Collection
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Springer eBook Collection / Business and Management
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Working paper series
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Advances in international marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Analyzing the cultural diversity of consumers in the global marketplace
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
China-focused cases : selected winners of the CEIBS global case contest
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DUV : Wirtschaftswissenschaft
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ERIM report series research in management
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Economia e politica industriale
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Economies : open access journal
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The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
2
A global perspective on the marketing mix across time and space
Wichmann, Julian R. K.
;
Uppal, Abhinav
;
Sharma, Amalesh
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
3
A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George
;
Siamagka, Nikoletta Theofania
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
Saved in:
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