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subject:"Internationales Marketing"
~isPartOf:"European journal of international management : EJIM"
~isPartOf:"International marketing in the fast changing world"
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Search: subject_exact:"Internationaler Markteintritt"
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Internationales Marketing
International market entry
54
Internationaler Markteintritt
54
Multinationales Unternehmen
33
Transnational corporation
33
Globalisierung
23
Globalization
23
Auslandsinvestition
15
Foreign investment
15
KMU
15
SME
15
internationalisation
14
Business start-up
11
Unternehmensgründung
11
Firm performance
10
Unternehmenserfolg
10
International marketing
7
Emerging economies
6
Schwellenländer
6
international new ventures
6
Entrepreneurship
5
Entrepreneurship approach
5
Institutional economics
5
Institutionenökonomik
5
international entrepreneurship
5
Familienunternehmen
4
Family business
4
International business
4
Internationale Geschäftsbeziehungen
4
Marketing management
4
Marketingmanagement
4
international management
4
Ausländische Tochtergesellschaft
3
Bibliometrics
3
Bibliometrie
3
Business network
3
Cross-cultural management
3
Cultural identity
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
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Article
7
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Article in journal
5
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5
Aufsatz im Buch
2
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2
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English
7
Author
All
Akbar, Yusaf H.
1
Alon, Ilan
1
Balboni, Bernardo
1
Baranowska-Prokop, Ewa
1
Bortoluzzi, Guido
1
Bouncken, Ricarda B.
1
Dishman, Paul
1
Eggers, Felix
1
Elo, Maria
1
Gripsrud, Geir
1
Guo, Jing
1
Hunneman, Auke
1
Kowalik, Izabela
1
Kraus, Sascha
1
Meier, Fabian
1
Minto-Coy, Indianna
1
Pieniak, Monika
1
Schuessler, Felix
1
Silva, Susana C.
1
Solberg, Carl Arthur
1
Taute, Harry A.
1
Tracogna, Andrea
1
Virvilaitė, Regina
1
Xu, Hui
1
Zhang, Xiaotian
1
Šeinauskienė, Beata
1
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European journal of international management : EJIM
International marketing in the fast changing world
International marketing review
17
International business review : the official journal of the European International Business Academy
12
Journal of international marketing
9
Journal of business research : JBR
8
Journal of global marketing
6
Journal of international entrepreneurship
6
Berichte aus der Betriebswirtschaft
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of world business : JWB
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
SpringerLink / Bücher
4
Edward Elgar E-Book Archive
3
Europäische Hochschulschriften / 5
3
International journal of export marketing
3
Internationalisierung von Vertrieb und Handel
3
Journal of East-West business
3
Journal of international management
3
Management international review : mir ; journal of international business
3
Review of international business and strategy
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
Advances in international marketing
2
Asia Pacific journal of marketing and logistics
2
Contributions to Economics
2
Effects of globalization on the firm
2
Entrepreneurship in international marketing
2
European journal of marketing : EJM
2
Führungspraxis und Führungskultur
2
Gabler-Lehrbuch
2
Global economy journal : GEJ
2
Handbook of research in international marketing
2
International business and management
2
International journal of Chinese culture and management : IJCCM
2
International journal of business excellence
2
International journal of export marketing : IJExportM
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Journal of Islamic marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
Market sensing of the international new ventures : strategies and determinants
Kowalik, Izabela
;
Pieniak, Monika
;
Baranowska-Prokop, Ewa
- In:
European journal of international management : EJIM
17
(
2022
)
4
,
pp. 501-535
Persistent link: https://www.econbiz.de/10013326398
Saved in:
2
Psychic distance, marketing strategy adaptation and export performance : the role of international experience
Šeinauskienė, Beata
;
Virvilaitė, Regina
;
Alon, Ilan
- In:
European journal of international management : EJIM
18
(
2022
)
2/3
,
pp. 444-477
Persistent link: https://www.econbiz.de/10013435528
Saved in:
3
Diaspora networks in international marketing : how do ethnic products diffuse to foreign markets?
Elo, Maria
;
Minto-Coy, Indianna
;
Silva, Susana C.
; …
- In:
European journal of international management : EJIM
14
(
2020
)
4
,
pp. 693-729
Persistent link: https://www.econbiz.de/10012223931
Saved in:
4
SME export performance, capabilities and emerging markets : the impact of institutional voids
Akbar, Yusaf H.
;
Balboni, Bernardo
;
Bortoluzzi, Guido
; …
- In:
European journal of international management : EJIM
11
(
2017
)
2
,
pp. 201-226
Persistent link: https://www.econbiz.de/10011813189
Saved in:
5
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
Saved in:
6
Revisiting Uppsala through the lenses of new ventures : a longitudinal study of Norwegian firms
Gripsrud, Geir
;
Hunneman, Auke
;
Solberg, Carl Arthur
- In:
International marketing in the fast changing world
,
(pp. 1-14)
.
2015
Persistent link: https://www.econbiz.de/10011415977
Saved in:
7
Examining causal relationships among international experience, perceived environmental uncertainty, market entry mode, and international performance
Xu, Hui
;
Taute, Harry A.
;
Dishman, Paul
;
Guo, Jing
- In:
International marketing in the fast changing world
,
(pp. 135-156)
.
2015
Persistent link: https://www.econbiz.de/10011416165
Saved in:
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