//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internationales Marketing"
~language:"eng"
~person:"Lundqvist, Anna"
~person:"Schmitz, Miriam"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Toiletries industry"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Markenführung
Brand management
1
Consumer behaviour
1
Cosmetics industry
1
Finland
1
Finnland
1
Konsumentenverhalten
1
Kosmetikindustrie
1
Narrative Methode
1
Narrative method
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
German
1
Author
All
Lundqvist, Anna
Schmitz, Miriam
Diller, Hermann
1
Enke, Margit
1
Geigenmüller, Anja
1
Gummerus, Johanna
1
Hjalager, Anne-Mette
1
Jones, Geoffrey
1
Konu, Henna
1
Lazrak, Kaoutar
1
Liljander, Veronica
1
McGregor, Lyn
1
Mondal, Ronita
1
Nota, Pieter
1
Potocki, James
1
Raman, Anand P.
1
Riel, Allard C. R. van
1
Tolstikova, Natalia
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->