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subject:"Internationales Marketing"
~person:"Becker, Christian"
~person:"Lin, Zhibin"
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Internationales Marketing
International marketing
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Becker, Christian
Lin, Zhibin
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European journal of marketing : EJM
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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International market selection and export performance : a transaction cost analysis
He, Xinming
;
Lin, Zhibin
;
Wei, Yingqi
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 916-941
Persistent link: https://www.econbiz.de/10011529736
Saved in:
2
Die Wahrnehmung von Marken im internationalen Kontext : Einfluss der Markenstandardisierung, -reichweite und -herkunft auf das Markenimage
Burmann, Christoph
;
Becker, Christian
-
2009
Persistent link: https://www.econbiz.de/10009665199
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