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subject:"Internationales Marketing"
~person:"Hofstede, Frenkel ter"
~person:"Lin, Zhibin"
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Internationales Marketing
International market segmentation
2
International marketing
2
Internationale Marktsegmentierung
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International market selection
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Hofstede, Frenkel ter
Lin, Zhibin
Papadopoulos, Nicolas G.
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European journal of marketing : EJM
1
International marketing ; Vol. 2
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ECONIS (ZBW)
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International market selection and export performance : a transaction cost analysis
He, Xinming
;
Lin, Zhibin
;
Wei, Yingqi
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 916-941
Persistent link: https://www.econbiz.de/10011529736
Saved in:
2
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
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