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subject:"Internationales Marketing"
~subject:"Ausländische Tochtergesellschaft"
~subject:"Führungsstil"
~type_genre:"Book section"
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Internationales Marketing
Ausländische Tochtergesellschaft
Führungsstil
Western
26
Westlich
26
China
10
Cultural identity
4
Kulturelle Identität
4
Multinationales Unternehmen
4
Transnational corporation
4
Auslandsinvestition
3
Cross-cultural management
3
Developing countries
3
Entwicklungsländer
3
Foreign investment
3
Führungskräfte
3
India
3
Indien
3
Interkulturelles Management
3
Knowledge transfer
3
Managers
3
Wissenstransfer
3
Asia
2
Asien
2
Betriebswirtschaftsstudium
2
Brand
2
Brand image
2
Comparison
2
Consumer behaviour
2
Führungskräfteentwicklung
2
Graduate business education
2
International marketing
2
Knowledge management
2
Konsumentenverhalten
2
Leadership
2
Leadership development
2
Leadership style
2
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2
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Markenartikel
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Becker, Lutz
2
Björkman, Ingmar
1
Budhwar, Pawan S.
1
Cai, Yi Xin
1
Cansier, Adrienne
1
Grønhaug, Kjell
1
Smale, Adam
1
Sumelius, Jennie
1
Supphellen, Magne
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Führungspraxis und Führungskultur
2
Cross-cultural and critical perspectives on brands
1
Human resource management "with Chinese characteristics" : facing the challenges of globalization
1
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
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All
ECONIS (ZBW)
5
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1
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
2
Human resource management in foreign-owned subsidiaries : China versus India
Björkman, Ingmar
;
Budhwar, Pawan S.
;
Smale, Adam
; …
- In:
Human resource management "with Chinese …
,
(pp. 194-208)
.
2009
Persistent link: https://www.econbiz.de/10003878273
Saved in:
3
Marketingpolitische Besonderheiten des chinesischen Marktes
Cansier, Adrienne
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 167-187)
.
2007
Persistent link: https://www.econbiz.de/10003578380
Saved in:
4
Cross-cultural leadership built on relations
Cai, Yi Xin
;
Becker, Lutz
- In:
Führungspraxis und Führungskultur
,
(pp. 333-359)
.
2007
Persistent link: https://www.econbiz.de/10003534597
Saved in:
5
Cross-cultural leadership, built on relations
Becker, Lutz
(
contributor
)
- In:
Führungspraxis und Führungskultur
,
(pp. 333 - 359)
.
2007
Persistent link: https://www.econbiz.de/10014545511
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