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subject:"Internet"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Consumer behaviour"
~subject:"Deutschland"
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International journal of market research : JMRS ; the journal of the Market Research Society
Media-Perspektiven
40
Young consumers : insight and ideas for responsible marketers
13
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
12
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
11
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
10
Journal of advertising research
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
BLM-Schriftenreihe
6
Journal of marketing communications
6
SpringerLink / Bücher
6
The journal of media economics
6
AWA '97
5
Discussion paper series / IZA
5
Gabler Edition Wissenschaft
5
KOF working papers
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Psychology & marketing
5
Schnittstellen (in) der Medienökonomie
5
AWA '95
4
AWA '96
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
ZEW discussion papers
4
Ökonomie, Qualität und Management von Unterhaltungsmedien
4
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
3
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
3
Discussion paper / Centre for Economic Policy Research
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
International journal of internet marketing and advertising : IJIMA
3
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
3
Jahrbuch Seniorenmarketing
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of internet commerce
3
Management information systems : mis quarterly
3
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
3
Pesquisa nacional por amostra de domicílios : Brasil
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1
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
Gender and the media : investigating audience opinions on TV, radio and the Internet
Bunker, David
;
Bryson, James
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 355-379
Persistent link: https://www.econbiz.de/10011586083
Saved in:
3
Participation cycles and emergent cultures in an online community
Ewing, Tom
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 575-590
Persistent link: https://www.econbiz.de/10003764927
Saved in:
4
How does Web 2.0 stretch traditional influencing patterns?
Eccleston, Derek
;
Griseri, Luca
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 591-616
Persistent link: https://www.econbiz.de/10003764965
Saved in:
5
Squatting at the digital campfire : researching the open source sorftware community
Cromie, John
;
Ewing, Michael
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 631-653
Persistent link: https://www.econbiz.de/10003764980
Saved in:
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