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subject:"Internet"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Mobile communications"
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13
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
International journal of e-business research : an official publication of the Information Resources Management Association
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Data documentation / DIW
2
German Council for Social and Economic Data (RatSWD) Research Notes
2
Journal of business research : JBR
2
Journal of management information systems : JMIS
2
Journal of retailing and consumer services
2
Perspektiven des lebenslangen Lernens - dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends : [interdisziplinäre Betrachtung mit 22 Expertenbeiträgen ; ausgewählte Expertenbeiträge des Workshops "Perspektiven des Lebenslangen Lernens - Dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends" am 15. und 16. April 2008, Hannover]
2
RatSWD research notes
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Young consumers : insight and ideas for responsible marketers
2
Australasian marketing journal
1
CESifo working papers
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Cambridge working papers in economics
1
Cambridge-INET working papers
1
Contemporary trends in innovative marketing strategies
1
Cutting edge international research
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DUV / Wirtschaftswissenschaft
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Discussion paper series / IZA
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Discussion paper series / LSE Financial Markets Group
1
Discussion papers / CEPR
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
E-Content : technologies and perspectives for the European market
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-Services : opportunities and threats
1
European Sport management quarterly : ESMQ
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European research studies
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Hamburger Schriften zur Marketingforschung
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Higher School of Economics Research Paper
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Information economics and policy : IEP
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International journal of electronic commerce : IJEC
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International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
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International journal of information technology and management : IJITM
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International journal of innovation and technology management : IJITM
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This way up : the effectiveness of mobile vertical video marketing
Mulier, Lana
;
Slabbinck, Hendrik
;
Vermeir, Iris
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013041305
Saved in:
2
Gamification and mobile marketing effectiveness
Hofacker, Charles F.
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 25-36
Persistent link: https://www.econbiz.de/10011489465
Saved in:
3
Nested network effects in online free games with accessory selling
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Cho, Yung-jan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 158-171
Persistent link: https://www.econbiz.de/10010128382
Saved in:
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